Your fractional CMO
Most recruitment businesses can't afford a full-time Chief Marketing Officer (CMO), nor need one. You've invested in marketing however - a website, database, advertising, automation, maybe some in-house resource... Do you have the marketing leadership skills in your organisation to maximise the effectiveness of your investment - and to help you plan for future growth?
A fractional CMO is essentially a part-time marketing Chief Marketing Officer. If employed at the start of your marketing investment, you can be confident that future spend will be aligned to your business goals. But even if you've already started embedding marketing into your growth plans, the role of a Fractional CMO is to strategise, advise, challenge and mentor.
Services provided
- Marketing strategy - marketing planning aligned to your business goals, designed to deliver growth and revenue
- Website strategy - make your website a work-winning machine
- Brand strategy - build a marketing-leading brand,value proposition and creative edge
- Resource planning - maximising your tech and marketing resource or suppliers
- Mentoring in-house marketers
- Marketing strategy : - marketing planning aligned to your business goals, designed to deliver growth and revenue.
- Website strategy: make your website a work-winning machine.
- Brand strategy: build a marketing-leading brand,value proposition and creative edge.
- Resource planning: maximising your tech and marketing resource or suppliers.
- Mentoring in-house marketers.
Benefits of a fractional CMO
The greatest benefit of utilising a fractional CMO is the opportunity to tap into decades worth of marketing knowledge and experience, at a fraction of the cost of employing senior marketing leadership.- Cost effective: Hiring a fractional CMO can save SME recruitment businesses a significant amount of money. This is because businesses only pay for the services they need, rather than having to commit to a full-time salary and benefits.
- Expertise: An experienced marketing leader can provide advice on a range of marketing challenges and opportunities, all aligned to your business’s bespoke needs. Benefit from a wide-range of knowledge and up-to-date market best-practice.
- Fresh perspective: A fractional CMO will look at your business objectively - against your business goals and from your customers’ point of view. They will challenge your ideas of effective marketing activities, how to resource marketing, review your tech stack and evaluate marketing budgets. They can even help you save money!
- Flexibility: Your fractional CMO can work with you in a range of different ways to suit your size, goals and business phase.